Rebel and Bird
COO, 2015–2020

Work: Responsible for internal communication, HR and personnel (well-being, skills development, work environment, employee interviews, salary setting and salaries), recruitment, CSR, culture, office premises, staffing and finances. In charge of all employees with personnel responsibilities, including all directors and managers. I am a member of the company’s Strategic Management Team and run the Operational Management Team.

Results: I have taken Rebel and Bird from 7 to 60 employees with all that entails, including new office space, a new pension solution, migration to a new financial and invoicing system, setting up a comprehensive personnel policy, recruitment, and not least the work with the company’s culture and values.


Ziggy Creative Colony
COO, 2012–2015

Work: A member of the management team, responsible for budget, HR and personnel, and daily operations including project delivery, quality, and client management.

Results: During my time at Ziggy, we won 3rd place in Agency of the Year and achieved an outstanding result of a 100% recommendation score from our customers. Staff satisfaction also increased by 329% under my leadership.


inUse Stockholm
Project Manager, Concept Developer, Mobile Strategist, 2011−2012

Work: Project management and concept development. My work also included strategy, requirements and target group analysis, impact
mapping, and usability testing.

Results: Projects ranged from forty hours to thousands of hours, with teams from two to twenty people. I worked with Swedish development teams, onshore and offshore subcontractors, and of course with our own inhouse teams. Clients awarded 10/10 ratings regarding project management to the projects that I led. My clients included the Center for Easy Reading, Expressen, a large recruitment company, SCB and one of the world’s largest hotel chains.


TV4 Expressen Mobilab
Project Manager, Concept Developer, Mobile Strategist, 2009−2011

Work: Developed mobile strategies, mobile sites, and apps for iPhone and Android. I also worked as a project manager in all the projects I participated in. Clients and projects included TV4 Play, GI Viktkoll,, Nyhetskanalen, Fotbollskanalen and all of Expressen’s mobile services.

Results: All iPhone apps reached the top 3 list in the Swedish Apple App Store. During the 2010 election campaign we changed the interaction between TV programs and viewers through the Android and iPhone app Mentometer. 38,000 people influenced what Lennart Ekdal said on the TV screen every day. Expressen’s mobile site traffic increased by 288% as a result of our work.


Online Community Manager, 2007−2008

Work: The company developed and hosted its own communities (web and mobile) and developed a community platform. I led the work with responsibility for personnel, budget and results. I also worked on content strategy, with marketing and, sales and as a reporter.

Results: During my time at Broaden we developed two successful large communities and the community platform.



Director Mobile Content, 2006−2007

Work: Responsible for managing and developing existing agreements and partnerships, the internal communication and promotion of mobile opportunities, and developing new services. My role also included ownership of budget and profit.

Results: Aftonbladet was already a front runner in the mobile area, and I am proud to have been involved in further developing that channel.


Bonnier Mobile Services
Co-founder and Content Manager, 2004−2006

Work: Together with a colleague I founded Bonnier Mobile Services, a department under Bonnier AB. The mission was to help as many Bonnier companies as possible get started with, and develop existing mobile services.

Results: During my two years with the company I worked with 75 different Bonnier companies (newspapers, business magazines, magazines, book publishers, TV channels, specialty magazines and more). I helped some of them get started, and some to significantly develop their mobile services.


Stockholm City
Editor – Digital Media, 2002−2004

Work: My first job in web and mobile was at Stockholm City as an editor for digital media. I led the investment in mobile, which was directed mainly towards SMS services. My work also involved the development of a java application.

Results: Stockholm City was the first daily newspaper to invest fully in mobile (it had no real website but used mobile as a channel to communicate with readers), and as a result I became a sought-after speaker on mobile.


The Isaac Mizrahi Show / Oxygen TV
Trainee, 2002

Work: Whilst studying I carried out an internship on the talk show “The Isaac Mizrahi Show” at the Oprah Winfrey-owned television company Oxygen in New York.

Results: I had the opportunity to experience most steps in TV production, from screenwriting and painting the studio to recording, editing, sound installation and more.